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At the end of year holiday period is crucial, Sony added two new models into the ranks of their Walkman. The efforts were made to win consumers away from Apple’s iPod and other portable media player. CEO and Chairman, Howard Stringer shows some new features Sony Walkman in the building in Tokyo Ginza shopping district. Stringer rarely attends the launch of such products.

Walkman need to slap against the iPod and other media player. This year until March 2010, Sony targets selling 6.7 million Walkmans. That figure is down from last year’s target of 7 million units but slightly above the revision in May, when the predicted 6.3 million units.

According to BCN researchers that based in Tokyo, during the week after August 30, Walkman beat iPod selling Walkman in Japan. Achievement was the first time in four years. However, in the other markets Sony is far behind Apple.

One breakthrough innovations that made Sony is that the tool can talk to other devices. So far, the best way to download audio and video files and manage content is via the PC Walkman. But it was further developed in which the new Walkman models can drag songs and videos stored on the PlayStation 3 console, take a movie from the recorder of Blue-ray DVD or save files from any other portable DVD.

“The idea is to simplify as much as possible in the play digital content from other products into the Walkman. So people who use other products or do not have the Walkman will try, “said Atsushi Noda, marketing manager at Sony AV personal division.

Product development team also makes the Walkman compatible with the TV so the lyrics can be displayed. This is changing the Walkman into a karaoke machine. It was a nice feature, and Sony says it will target Japanese teenagers who loved the karaoke and the device will be retailed U.S. $ 170 (8GB) to U.S. $ 400 (64GB). The move was a different strategy than does Apple. Last week, Apple shows the new iPod Nano as the music and video player portable Walkman-like the new design, but built-in video camera and voice recorder.

Sony Walkman can also record, but it requires additional device to be working. I wonder if the Walkman can take back her crown taken by Apple.

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